- 1 1. Use anchor texts more efficiently to avoid being spammy
- 2 2. Reuse resource links your competitions use.
- 3 3. Guest posts can build great relationships with niche sites.
- 4 4. Build a network by identifying the best sites that can give you backlinks
- 5 5. Leverage good data and insights with social media posts
- 6 6. Create powerful backlinks with repurposed content
- 7 7. Leverage posts on niche communities and online forums
- 8 8. Find broken links and have your links added to them
- 9 9. Fix broken links that other blogs got from you.
- 10 10. Open your website for guest posts
- 11 Link Building for Newbies: It’s All in Your Growth Plan
Quick Link Building Tips For Newbie Marketers
Wait, what – link building is still a thing?
If you’re a newbie digital marketer and if you’ve done a bit of reading, you might be surprised to find yourself reading a piece on link building.
In today’s times where modern marketers focus on integrating chatbots, e-commerce stores, and voice search in their brands, link building seems quite an old and antiquated digital marketing strategy.
However, did you know even the most modern blogs and websites actually still use link building strategies for their marketing?
In fact, you might be using some of the best link building strategies for your campaigns and you’re not even aware of it!
In this article, we’ll expand on some of the most useful and easy-to-do link building tactics, especially for beginner marketers. If you’re finding yourself in a stump with your link building campaign, these tips can hopefully give you a better idea on strategies you can use to get your brand up and running in the SEO scene.
Here are some of the best tips:
1. Use anchor texts more efficiently to avoid being spammy
If you want to make more effective backlinks, the effort should come from good practices and habits first. Before you start relying on the quick tips below, you should first make sure that whenever you do plan on adding links to posts, make sure anchor texts you use aren’t “spammy.”
This means your anchor texts must be related to your target URL, and at the same time added in your post in a natural manner.
One of the reasons that make trusted sites in your niche very famous is the way they use resource links. These are links that contain “raw” data such as research papers, statistics, and announcements from relevant sources. These are likely the source of “trends” articles and other informative pieces that top websites use.
Interestingly, you can find these resource links (usually located at the end of pieces) and use them to your advantage. You can recreate blog posts others make or even add your own angle to it, and create a piece that others may link back to.
3. Guest posts can build great relationships with niche sites.
Marketers consider guest posts as one of the most trusted “traditional” link building tactics, and this is for good reason. HubSpot says brands with blogs can gain 55-percent more visitors, and 97-percent more inbound links. And if you make meaningful and informative blog posts, you’ll likely score more conversions and even make better sales. Don’t just pair up with random blogs, though! As a newbie marketer, make sure your brand gets linked up with blogs that are related to your niche. When choosing target blogs, study their audience, their most popular posts, and if their website is easy to access for readers.
One of the fastest ways to build a network with your backlinks is to identify which websites are likely to give out backlinks in the first place. You can do this by identifying top pages of keywords you’re interested in, and running them in analysis tools like Ahrefs. They’re capable of identifying websites that give backlinks to that particular URL, which essentially tells you which websites to email and get in touch with.
Remember, the more related to your niche a brand is, the better they are for link building. For instance, OrganicLinkBuilders.com, a digital marketing service provider, is a good fit for clients that want to focus on natural and organic link building. As such, they encourage their clients to make sure they only build relationships with websites that help their clients leverage their concepts and keywords, not on paid links.
If you have interesting insights and data to share, you may opt to use social media as a sharing platform instead of just relying on blogs. This is a great way to link things back to your blog with meaningful content – such as infographics, multimedia, or sharing your blog post with a good caption.
If you make interesting-enough posts for your readers, someone who owns a website will likely share that content in their own pages, thereby transforming a simple social media post into a backlink.
If you’re noticing a blog post or a content that’s not getting traction on your end, you might have released it with the wrong format. Instead of discarding it altogether, you might want to reuse and repurpose the content in that piece to make something more appealing to readers.
This can be in the form of an infographic, a video, or even a documentary that discusses the points in your piece that didn’t get any traction. If you release this video on YouTube, or that infographic on Instagram, with links to your original piece, you may get better backlinks there.
7. Leverage posts on niche communities and online forums
Another great way to gain backlinks is to actually post your content inside online forums and niche communities. This is an effective way to gain an audience that immediately understands where you’re coming from, and as such may find your content appealing.
This is also a great way to check what sort of content your competitions are releasing, and your competition may even link back to you! Adding links to relevant responses to questions and concerns inside those communities can help establish you or your page as an authority, and at the same time give the impression that your content is helpful in providing their needs.
Another classic but effective link building strategy is to take advantage of broken links. Simply put, these are links found in websites that are “broken” or “dead,” and can’t lead back to their original websites. Try to find broken links that are supposed to lead to pieces with topics similar to other blog posts you have.
When you do, you can contact their webmaster and suggest that they add your link to the broken link instead of the original version. That’s going to get you an instant backlink, and have the potential to get more views for your pieces!
Another effective strategy to regain your link building potential is to find links from other blogs that fail to lead back to your blog. These are usually because of broken links as well, and it’s a good strategy to look for missed ones related to your post so you can have them corrected.
You can use the Webmaster Tools from Google to find 404 links that should lead to your website – these can be in the form of misspelled anchor texts, wrong links, and the like – so you can talk to their webmaster and correct their mistakes.
10. Open your website for guest posts
Sharing is caring – and if you really want to establish great backlinks, you should probably set up a guest post system in your blog as well. You can up the ante by asking for payments for sponsored posts, but this is recommended if your blog is already widely-known in the market.
For beginner blogs, you can set up a guest posting system where prospective guest posters can submit useful content to your blog. This is great, as this gives you essentially “free” content. Likewise, you can have in your agreement that these guest posters should be linking to your content on their website as well.
Link Building for Newbies: It’s All in Your Growth Plan
With the above tips in mind, it’s important to remember that link building doesn’t really “grow old.” Rather, it gets integrated with modern marketing strategies that it’s become an embedded and a “natural” part of the results you can get from these methods. Understanding these elements and choosing the right link building methods can really give your brand the much-needed edge it needs to dominate your target market.
Remember, link building strategies always take time before you can reap the fruits of your labor. And a lot of successful link building strategies leverage on your consistency with creating helpful and interesting content, as well as managing a clean and responsive website. Meeting this balance can definitely make any link building campaign you have a success.
If you have other tips and tricks to suggest our newbie viewers, please feel free to comment on them below! And if you want to discuss some of the suggestions we’ve mentioned here, let’s have a great discussion in the comments!