Create an SEO Link building strategy for local
So guys, today’s video is going to be about creating an effective SEO link building strategy for a local business website.
Now, when it comes to a local business having to utilise facets of marketing such as SEO, social media is just as important.
And just because you’re relying on local business doesn’t mean that it can’t be done.
Okay, yes, it tends to be national websites or global businesses which are concentrating most on online marketing, but it can be done with a local business as well.
With the right SEO and link building strategy you can reach valued customers.
There’s no magic bullet that’s gonna help you do it though it’s gonna need an overall strategy and plan.
And you have to use amazing, quality content.
You’ll have to dial in your own page factors, you’ll have to engage in social media aspects to it as well.
But if you read on, I’m gonna kind-of break down the process, help you find all the pieces of the puzzle and actually get you on the way there.
First thing is keyword research.
This is one of the first steps to getting to know your target audience.
And that’s knowing exactly what people are going to be searching for and what they’re looking for.
Now, Google does uselocalised search results to show the most relevant businesses for the user in relation to their actual location but you still need to know the sorts of phrases they’re putting into the search bar.
You can use tools such as Google keyword planner or the Keywords Everywhere plug-in.
There’s a few more like, Uber suggest and Keyword.
You can then find these broad keywords.
Your best bet when you’re starting though is to go with the kind-of more long tail keywords.
You know, things which have lower search value but are kind of low hanging fruit.
So you really do need to know your market.
You need to know your users and what they’re searching for.
It’s going to, obviously, differ according to your niche and your industry.
So this is something you need to do yourself or hire somebody to do it.
When it comes to SEO, this is everyone’s first important call.
The majority of site owners are right for looking at this part first, after all, it’s the only way search engines like Google are gonna recognise exactly what you should be ranking for.
And that’s by analysing what’s actually on your site.
Now, I’m not gonna go into excruciating detail on this, but if you can get the basics right, that will leave most of the bases covered.
You can get a good gauge from somebody named Matt Diggity, Diggity Marketing, his website is.
And he has a really good site, which is almost like good practise guage to on-page SEO factors.
That will give you a good foundation to build into our portfolio.
So that’s gonna involve making sure your pages on the site are targeting your most valuable local keywords.
This is where your keyword research is gonna pay off.
You have to use your keywords within those pages, making sure they’re in the meta tags, the titles, and within the content.
And then, when necessary, you may need to use some kind of silo site structure.
Now, that involves inter linking your hub pages which are the page stargeting your keywords to your content pages.
And the content pages, I will discuss that in more detail later.
Having a good linking structure and interlinking structure makes sure that any authority flows into your site is gonna be, once it does flow, it’s going to be distributed across the whole site and you won’t have any pages which are neglected or that you’ve buried too deep inside the site.
At the same time though, I do find a lot of people over-complicating or over even over doing the on-page stuff.
Don’t make the mistake of over-optimizing here, or trying to over stuff pages full of keywords, or trying to target, you know, hundreds of keywords right from the start.
You know, that could have the opposite effect of what you’re trying to achieve.
Now, funnelling customer reviews.
That’s a good one.
If you can build uploads of positive reviews from customers, that’s a good goal.
Google reviews, or Trip Advisior, or Yelp, you know, whatever one that is most suited to your business is only going to add to your trust and reputation.
Sites such as Yelp, they’re going to allow you to have a page within their site, you know, which is kind of like an extra digital asset.
You’ll get another full link.
Okay, the other full link has no inherent SEO benefits, maybe a small amount there.
But it’s more about funneling that direct traffic your way.
You can run special offers, or discounts from those pages and you can even link to your business social media account, again, gives potential customers a way of following and engaging with your business.
Drives back traffic as well.
And that stage is gonna be the most crucial one when it comes to especially to building links.
And that’s going to be creating amazing, quality content.
This is an absolute must.
It’s an often neglected part of online marketing for probably, you know, 90 percent of businesses out there.
Especially the local businesses.
But if you want to create truly effective, white hot, SEO strategy, this is an absolute must.
Creating content that is useful to your audience.
Once you’ve created good content, you can keep on doing it, it’s a process which never stops.
When I say useful content, what I mean is something that your ideal audience would find super informative, funny, cool, interesting, unique.
You know, it could be in various forms.
It doesn’t have to be wretched format, it can be, it can be articles, it can be videos, podcasts, and graphics, whatever is the most appropriate way of getting the info across.
Like, there’s no hard and fast rule to get this part right and no epic piece of content you make is going to be a hit but there’s a few methods you can use to inspire you and create good content ideas.
So you can look at competitors or similar businesses in other major cities.
You can use a tool such as Buzzsumo and Ahrefs Content Explorer and see what the most shared content in your industry talks about.
You can look at popular industry forums and find out the kind of questions people ask there, or potential pain points that they’re experiencing And maybe even conducting surveys with customers and find out from them the kinds of things they’re interested in or that they have questions about.
Just a few ideas.
Key thing is just make sure that it’s truly valuable content that people would actively read and engage with.
If it’s content you yourself would appreciate, then you know you’re onto something.
You know, the minute you start creating boring content, or you’re trying to create filler content to target certain keywords, or you’re just going through the motions, then you’re not gonna create content which hits the mark and have the results you’re looking for.
And there’s never really gonna be a stage where you finished your content, it’s a case of continually creating new ideas, being innovative, engaging with the audience, and constantly keeping the website fresh and updated with content.
You’re probably thinking, right so what’s the point of all this?
Creating all this content when you don’t have any traffic.
Well, that’s the next part of the strategy and that’s the way you’re going to capitalise on this content and that is link building.
Once you’ve got the foundations of your website done, you’ve targeted your keywords, you’ve got a good, solid content plan going forward, the next stage is going to be about linking with other websites which are related or adjacent to your business, what it’s about, and to its content.
So at the beginning, what you link about effectively is a really important ranking factor.
Gone are the days where all you have to do is throw a website up, get your own page factors rank in the top, you know, you have to do more than that in most industries now.
A lot of business owners are more clued up about SEO and online marketing in order to the label, you need to beat the competition and that next label is going to be looking at your off page factors, so I linked about it.
And those three main benefits of building links, which are driving direct referral traffic from that site to your own.
The more relevant the traffic is, the more likely it is they’ll turn into customers even local foot fall, if they are in the right location.
Organic search traffic, links act almost as votes within search engines like Google.
You know, the more of these links that they see the more value they place on the site it’s being linked to.
And if you’ve been targeting your local keywords very effectively, that should mean you’ll start to rank even better for those local terms and then that will drive some local search traffic to your site.
Brand awareness as well.
Once you start to get featured or linked to on more and more sites, especially on websites which are maybe very location relevant and that’s gonna brand awareness is gonna come into play as well because your brand will start to get recognised.
How do you build links?
So the most efficient way of doing this is by using personalised and super targeted email outreach.
Now, once you know exactly what the type of content you’re gonna be making, it will then be a case of finding other sites which are related to the content subject and perhaps are talking about something similar.
You approach them, ask if they’d like to link to your content piece from theirs.
Don’t be too pushy here.
Follow up with them a few times, and not too much though.
And just be polite there until you basically get a rejection or you get a link.
Now if you do this part correctly you should yield a link you know, at least five to 10 percent of cases.
Bear in mind, building links can have ranked on all factors kind of things like content quality, whether you’re targeting the right websites, if you have the right approach when you contact them, this is all gonna come into play.
And if you get content wrong, it’s almost impossible to build any links to it.
Because no matter how good your oat meat pairs, how amazing your approach is, how on point your targeting is, you can’t build links to bad content.
So, when it comes to finding places to get links from, assuming we’ve got the content made, this will give you some ideas.
So a good one is local newspapers.
There’s a lot of local traffic that’s going to be residing on, you know, newspapers, which cover your local area or region.
And, I mean, really good for brand awareness as well.
There could even be a particular journalist within that newspaper who writes about things about your subject or industry, so always approach them first.
Local bloggers as well, influencers in your local area could drive a decent amount of traffic, whether that’s via link or being featured in their blog, or maybe even their social media.
You might have to do a value exchange here, such as you know, paying a sponsored fee, offering them free product or promoting them on your own social media, just weigh up the benefit in terms of the size of their, kind of reach, how much influence they have.
Maybe even other local businesses which are vertically relevant related, but not doing exactly what you’re doing.
So, for example, an immigration law firm linking to a law firm which specialises in compensation claims or something like that.
Local businesses where you can create bridging content.
So seemingly not related, but with the right content and angle, could be related.
So think of an immigration law firm getting a link from a local travel/ tourism blog with a content piece about Visa applications.
Something like that.
So that is just a taste of the entire process, even though this is a pretty long video.
But it’s a solid foundation for you to build on top of.
So the key take homes from this are, make sure you have your basicon-page factors on point.
Leverage as much of your local reviews as possible.
Create content which attracts interest, and engages with your potential customers, and then lastly, build links to both drive direct traffic and to enhance your ranking to drive even more local traffic.
And, you know, there’s just one last thing I want you remember and that is don’t forget to enjoy this.
This is an aspect I think really gets lost in a lot of business owners.
When you create amazing content, and you create it with drive and with passion, providing value to all those around you, when you start providing true value, you build a level of trust and respect and you’ll reach out to other businesses, bloggers or trusted authority, and you’ll see those values well, and that’s when you start to see amazing results.
So guys, I’ll end the video there, thanks for watching.
I hope that wasn’t too heavy, wasn’t too confusing, but obviously anything you want to clarify if you want to ask, email me and I’ll be happy to answer them.
Thanks very much.