How to Generate Traffic to Website – Why FREE Video Content Works the Best
Do you need to know the best way to generate leads online?
Are you tired of the solo ads and Facebook ads game?
Well by the end of this post, you will know the absolute best way to market online.
And the great news is it’s free so stay tuned.
For the best advice on how to escape the rat race with an online business, subscribe to my channel and hit the Bell notification so you’re notified when I upload a new video everyThursday.
And don’t forget, I have a blog with dozens of articles on how to escape the rat race and how to develop a successful online business.
You’ll find a link to that in the upper left.
Okay, so this post is the second in a series of 6 videos on how to market online using video.
Now what we’re talking about.
Here is the absolute best way to market online.
It’s what we call content marketing.
What we’re going to talk about today is the five reasons why content marketing is the best.
Just before we get started with that, let’s talk about what content marketing is.
Content marketing is where, and it may be fairly obvious to you, where you put up free content that’s helpful to people that may be educational, that may be instructional, may be entertaining, whatever.
Things that people are looking for, things that people want to watch and you’re putting things up for free.
It may introduce them to something that you are monetizing with, but it’s actually free content that people want to come and see.
It could be in the form of video as we will mostly be talking about.
It could be a blog article you know.
There are podcasts there are several ways to do it, but it’s free content that people want to come and see.
Alright, so let’s talk about the five things that make content marketing, especially video marketing, the best way to market.
And I want to thank one of my mentors, Graham Cochran, for some of the material on this list.
You’ll find that he has some great material on a successful online businesses, how to do that, and he’s also a music guy, which I really like.
Okay, so let’s get into those five.
What’s the first one?
The first one is, it’s free.
Okay, now I want to be completely honest with you, in some ways nothing is free.
It costs you some time to do content marketing, and the only disadvantage in content marketing is, it’s not immediate.
It takes a little bit of time to get things going, to develop a channel or develop a blog that is getting some traffic.
But it can happen fairly quickly still, so number one, it’s basically free.
Now, can you do Solo ads or Facebook ads for free? No, they’re not free.
They cost you quite a bit, and as we’ll talk about in the later ones, they don’t give you as qualified, as targeted, of traffic.
So number, one it’s free.
And what is number two?
Number two is its evergreen.
Okay, now what does that mean? What does it mean that it’s evergreen? Content marketing is something that is there long term.
A Facebook ad disappears.
Solo ads only lasts for a little while and they’re gone.
Something that’s evergreen is there to work for you long term.
A video that I put up on my youtube channel, as long as it’s information that is up-to-date, which many of the things that we talk about stay the same for years and years, people can be coming to my video, and I can be generating some leads for my business.
A blog article is there forever.
People can search for it and find it.
Okay, so number two is, its evergreen.
It doesn’t just disappear.
All right, what is the third reason that content marketing is absolutely the best way to market online? Well content marketing creates trust and credibility.
All right, when you put a video up with free content that somebody can watch, you’re talking to them, you’re creating a relationship with them, and this is especially important with video because they see you, because they hear you talk.
You know they’re learning to know you, to like you and to trust you.
Okay, that’s something that doesn’t happen with a Facebook ad.
You put up a Facebook ad, everybody knows that you’re trying to sell something. With content marketing they can see that you’re trying to help them.
Okay, it establishes trust and credibility.
There’s nothing like it in any other type of paid advertising.
Not quite as quick, but in the long run it’s going to get you better results.
Okay, so number three is it establishes trust and credibility like nothing else can.
Okay, a question for you.
What do you think is the best way to market online?
And if you agree with me that it’s content marketing, which of these five, or any other that you might think of, do you think is the most important reason that content marketing is the best way to market online?
Let me know what you think in the comments below.
And reason number four for why content marketing is the absolute best.
Well, it’s shareable.
Okay, now I don’t know if you have experienced it, but I’ve never experienced anyone sharing a facebook ad, or any of the others.
Instagram, Solo ads, anything like that.
It’s not something that’s shared.
Everybody recognizes again that you’re selling something, and it’s not something we share.
On the other hand, content marketing, even if people disagree with us, often they will share it.
Maybe even to poke fun at it, but that helps me out.
And if they really like it, people share that with others.
They share a video that really helps them out, that they really like.
They share a blog article.
They tell people about a podcast that that they’re getting great information from.
Okay, so number four is its shareable.
And what is number five? Number five is content marketing.
It looks generous.
And it is.
You’re sharing things with people for free that’s helpful to them, or that’s entertaining to them, that instructs them in something, and that’s one of the best ways, when people see things is as generous, it’s much more believable, they’re much more likely to respond to something like that.
Okay, so those are the five reasons why content marketing is the absolute best.
And so loads and Facebook ads can’t hold a candle to it.
Okay, so now you know the five reasons why content marketing is the best, but you may be asking, how do I do it? I agree with you, I think content marketing is the best, but how do I get started? Well, it so happens that I’ve developed a four day free video series, step-by-step training on how you can develop an online business that talks a lot about content marketing.
You can get access to that with the first link in the description below.
And also if you want to join a community of like-minded people, people who have developed successful online businesses, people who have escaped the rat race, we have a Facebook group where we share all sorts of tips and strategies and so on for developing an online business and escaping the rat race.
The link for that group you can also find in the description below.
So what should you do next?
Well, check out the videos linked around me here, and if you liked the video, don’t forget to hit the like button.
Also, subscribe to my channel especially if you want to escape the rat race and develop a successful online business.
And share the video with your friends.
I’m John, and we’ll see you in the next post!.