Follow These 5 Steps to Optimize Your Facebook Presence
Social media is a must-have ingredient for marketing strategies as it’s not expensive and can bring you more profits. If you are using Facebook as the social media marketing platform then your Facebook business page must be correctly optimized with SEO practices and other elements, so that you can get maximum conversions to your business.
Here are some essential rules that will help you optimize your Facebook business page.
Get a Right Name
Facebook page optimization starts with picking the right and unique name for your brand. The name should be chosen very carefully as you will be using it permanently. Keep in mind that the first word of your Facebook page title is the most significant in the eyes of Google. Make sure you are not stuffing your page title with keywords making it spam-like. Your page name should represent your brand correctly.
Choose a Personalized URL
You should never go with a dynamic URL that is generated automatically while signing up. On Facebook, you can easily personalize your address and unify it with your brand name. Make it unique and easy to remember. And if your URL matches your page’s title, your brand’s recognition will get strong and it will improve the findability of your page in Facebook and other search engine results.
You must set up your profile completely. Your profile picture, cover photo, bio, and other profile info should be completely filled in and contain valid and up to date information. A complete profile reveals your professional attitude and is a clear signal to your audience that you are engaged.
Appropriate ‘About Us’ Section
It’s a fact that your visitors want to know all about your business like the location, your services, products and many more. So, it’s a must to provide them all the information they need. The “About us” section is a good place to emphasize values and benefits your products or service may bring to the customers. Along with About us, you must add a short but accurate description in the Meta Description part. The maximum length for the Meta Description is 155 characters. It’s important to be correctly displayed in the search engine snippet, both on desktop and mobile.
Optimizing your Facebook page with crucial keywords is very important. Place your targeted keywords in the strategic parts of your page like URL, Page Title and About Us. Make sure that you don’t overuse keywords. Place them naturally in the required sections.
The main objective of Facebook is to drive engagement. And you can do it only by adapting fresh and simple language for communicating with your audience. These tips will help you in optimizing your page and improve your Facebook Business Page visibility and user experience, both of which are crucial for your success.